4-Person 72-hour Food Supply At Krogers and Smith's Grocery Store

Looks like prepping is starting to go even more mainstream. Found this at our local Smiths supermarket.

From the site emergency essentials site

The 4-Person 72-hour Food Supply provides enough food with the adequate calorie intake for four people to survive for 3 days or for one person for 12 days - all at an unbeatable value! This 72-hour supply gives you and your family about 2,000 calories/person/day, so you'll have the energy to survive an emergency situation. Stored in a sturdy, easy-to-carry bucket, this supply offers flavorful entrees, delicious milk, and tasty drink mixes in 4-serving pouches.