After Hours LIVE Returns! Let's Talk Nerdy!
After Hours returns to the CloverTac channel. Tonight we will talk about making industry contacts, follow up with contacts, organizing those contacts and more! #TalkNerdy
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Biggest tip I can give for follow-up emails is to be direct and concise. Everyone is going to be digging out from a week of missed emails and SHOT follow-up. The longer the email, the more likely that they will skip it.
I know of some camping gear review sites that have so many writers and follow-ups that they use a CRM system to track all contacts.
My team uses CamCard to scan business cards. Then we merge each person's list into a master list that is exported to Excel. We tag each contact in CC for the event and for what it is about (camping, firearms, military vehicles, affiliate marketing). That lets us automate initial follow-up, if we want to, and ping them again before the next event.